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February 2012

BlackBerry Smartphone Closeup

5 ways an inbound SMS keyword campaign beats other methods

Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather inbound SMS marketing, where you publish a keyword and a short code, combined with a compelling reason for your potential customer to send your business a text message.

Data Theft

Have Twitter and others been stealing your private mobile data?

It seems unlikely to think that some of the more popular mobile apps would be taking personal and private data from your mobile and storing it on their own servers for whatever purpose they deem appropriate, but it appears that this is exactly what has been happening without either your permission or your knowledge.

We Are Cheaper

Groupon stumbles, do we no longer enjoy an offer?

Groupon recently announced its first set of results since going public, and the market reacted badly. Yes, revenue tripled, but where a modest profit had been expected, came a $37m loss. Is the consumer no longer attracted by a discount? Have we fallen out of love with daily offers?

Text Messaging SMS Flip Phone

Is your mobile screen big enough for more adverts?

The rise of the humble mobile phone is phenomenal. For most, they are never without their mobile, and when it beeps or vibrates, they check to see what it is. It is a marketers dream! We’ve all become annoyed at receiving unwanted text messages (which we very much disapprove of), but marketers are becoming more and more creative at getting their message in front of you.

Multiple Mobiles

Business and the two mobile conundrum

Over the years it has become increasingly more common to have two mobile phones, your own personal one, and one issued by your place of work. With the trend in increased phone sizes and some smartphones now having screens in excess of 4.5″, walking around with two ‘bricks’ can be far from desirable.

Linkedin

Time to uninstall the Linkedin BlackBerry app

I’ve had the Linkedin app installed on my BlackBerry for some time now, as I make extensive use of the social network for business. It has to be said though, considering that Blackberry has always been considered as ‘the phone of choice’ for business use, the Linkedin app is truly awful, and is a pale imitation of its iPhone and Android counterparts.

Short Code Tariffs

A consumer guide to short codes and text costs

There is a fair bit of confusion that arises with some people as to what a short code is, what is its purpose, and how much does it cost to text? These are quite valid questions and in the post I’ll attempt to tell you everything you need to know as a consumer about short codes.

Anonymity Online

Anonymity: How O2 was giving out your mobile number online

Last week many people were alarmed and outraged to find out that under certain circumstances, if you browsed the web with your mobile, the website owners could discover your telephone number! This is both shocking and unexpected, we don’t believe anyone expected this to happen, least of all the mobile operator at the centre of this drama, O2.