Get your Twitter business strategy right: Part 1 of 7

Twitter Business Strategy

I use Twitter a lot, and at the time of writing have amassed 18,000 relevant followers, of which around 80% are UK based. Polite people often ask how I have achieved this and how they can replicate it, cynics ask how much money I’ve paid for them. In this series I’m going to show you how I have done it, and by duplicating these methods you can do it too and use Twitter to grow your business. By the end of the series you should easily be able to increase your Twitter following by 200+ per week of relevant followers.

Disclaimer: I’m not some ‘self appointed’ social media expert, and many of the things I’m going to tell you to do, such an expert would advise otherwise. The difference is, I’m not charging you, this will get results quickly, and once setup, requires little effort and maintenance. If you end up spending more than 10-15 minutes a day on Twitter, you’re doing it wrong.

This tutorial consists of seven parts, and it’s quite important you read them in order:

  1. Why Use Twitter?
  2. Tweet Your own content several times a day
  3. What is the purpose of Direct Messages?
  4. Auto-tweeting others’ content
  5. Maximise your followers
  6. Avoid the ‘twitter ratio’
  7. Summary

Why Use Twitter?

I’m going to assume you are already using Twitter but want better results for your business. If not then this is the wrong guide for you as I’m not going to show someone who has never used Twitter how to use it – you need to go and Google a beginner’s guide, then come back here.

Most businesses use Twitter to tweet about their business, and this in itself is not wrong (entirely), but they also use it to follow other people they might be interested in, friends, suppliers, competitors, so they can keep an eye on what they are tweeting about. WRONG! If you really want to do this, open a second Twitter account and use it that way. This is not how to use a Twitter account to promote your business. If you are doing this, stop doing it right now!

By all means get involved in conversations, retweet items of interest, but remember that at all times, this is the face of your business. Your potential customers do not want to know that your cat is frisky (unless that IS your business), what you ate for breakfast, or some mundane ‘Good morning’ shout-out to the blogosphere. This will harm your reputation. This is a business account, not a personal interests account, so stop doing that stuff right now!

You are using Twitter so that you can sell more of what you do and nothing else. You can do this with a little bit of direct promotion, but above all, you need to use Twitter to demonstrate that you are an expert at what you do. So remember these two rules:

  1. You are using Twitter because you want to sell more stuff
  2. You need to use Twitter to promote your expertise in your particular field

If you find yourself doing anything else on your Twitter business account, ask yourself why before you do.

I think that’s enough for part 1. I’d love to know what you think, leave your comments below. Tell me about your experiences with Twitter so far.


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