For part 7 of this tutorial I am summarising the steps covered in the previous parts so you can see at a glance what needs to be done and how long it should take.
Quick Disclaimer: I’m no social media expert and I don’t want to sell you social media services. These techniques work for me and they can work for you too.
If you’d like to go back and read the previous parts of this tutorial, you can access them easily below:
- Why Use Twitter?
- Tweet Your own content several times a day
- What is the purpose of Direct Messages?
- Auto-tweeting others’ content
- Maximise your followers
- Avoid the ‘twitter ratio’
Each of the check points below are numbered relating to the above articles:
- What are you trying to achieve by using Twitter? This article ensures you are in the right place and that you are trying to do what this tutorial sets out to achieve. You probably never need to refer back to this. Time required: 10 minutes once
- Tweeting your own content is essential. You’ll need to spend a few hours initially creating a spreadsheet of your tweets. You need to sign up and learn how to use any popular tweet queue such as Hootsuite, this maybe needs another 30 minutes to become comfortable with. Each week you then need to take time to queue up tweets for the following week and review the spreadsheet, maybe 20 minutes work. Time required: 3 hours once, 20 minutes per week
- Setup your auto direct messages using something like MarketMeSuite. Time required: 30 minutes once
- To auto-tweet others content you need to signup and become familiar with Twitterfeed. This will take about 30 minutes to do and should probably be tweaked on a weekly basis. Time required: 30 minutes once, 10 minutes per week
- Making sure you follow everyone necessary is a daily task. You will spend maybe 30 minutes finding interesting accounts whose followers you like, and then around 10 minutes a day ensuring you follow enough people. Time required: 30 minutes once, 10 minutes per day
- Avoiding that twitter ratio is a constant task. be using tweepi you can avoid this problem, and requires no more than 10 minutes effort twice per week. Time required: 20 minutes per week
And that is it! So for an initial investment of 4 hours 40 mins, and a repeated effort of 2 hours across a week you can become a Twitterati and generate some tangible results for your business.