Tag: micro-blogging

7 reasons why startups should not buy twitter followers

Philip Wattis | 11/07/2013

I make extensive use of twitter and have amassed a considerable number of followers over the last 12 months or so, but lately I’m seeing more and more

Business

Get your Twitter business strategy right: Part 6 of 7

Philip Wattis | 23/04/2013

For part 6 of this tutorial I am going to introduce you to the ‘Twitter Ratio’, why it is important, and how to avoid it causing you problems.

Business

Get your Twitter business strategy right: Part 5 of 7

Philip Wattis | 18/04/2013

For part 5 of this tutorial we are going to see how to rapidly increase your follower numbers, specifically with the types of people you want following you.

Business

Get your Twitter business strategy right: Part 4 of 7

Philip Wattis | 24/03/2013

For part 4 of this tutorial it is time to make sure there is a constant stream of relevant information flowing from your Twitter account – the sort

Business

Get your Twitter business strategy right: Part 3 of 7

Philip Wattis | 09/03/2013

For part 3 of this tutorial we will focus on Twitter direct messages (DMs), what they are used for and how you can leverage them to drive traffic

Business

Get your Twitter business strategy right: Part 2 of 7

Philip Wattis | 02/03/2013

In part 2 of this tutorial we are going to focus on the need to tweet your own content several times a day, the importance of doing this,

Business

Get your Twitter business strategy right: Part 1 of 7

Philip Wattis | 21/02/2013

I use Twitter a lot, and at the time of writing have amassed 18,000 relevant followers, of which around 80% are UK based. Polite people often ask how

Social Media

Is TrueTwit losing you followers?

Philip Wattis | 05/01/2012

I love twitter, I think micro-blogging is a fantastic invention, and it has created a whole industry of software, experts and advisers around it. Fantastic! However, of all the tools