In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO
The rise in text message (SMS) marketing by businesses is phenomenal, and the growth of this effective method of promotion shows no signs of stopping. While there is a
Premium rate text messages are a useful and highly convenient way of using a mobile to charge for a service or product, or to make a donation to a worthy cause.
Groupon recently announced its first set of results since going public, and the market reacted badly. Yes, revenue tripled, but where a modest profit had been expected, came
The rise of the humble mobile phone is phenomenal. For most, they are never without their mobile, and when it beeps or vibrates, they check to see what it
We’ve listed below 6 ways to ensure your ‘text and response’ mobile marketing campaign proves to be a success. Follow these tips and you will increase your sales without expending
