Is your idea defensible?
A question any startup founder should ask themselves at the earliest opportunity is whether their idea is defensible. Put simply, this means how protected is your business (or proposed business) from competition?
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3 questions every Startup Founder should answer
As an early stage startup founder, whether you are looking to raise investment, do some bootstrapping, or a bit of both, there are three questions you need to evaluate before you go any further. Failure to do so could cost you a lot of unnecessary time, money and effort.
The great Corporation Tax conundrum
There’s a lot of negative press lately surrounding global technology companies, and the ease with which they appear to avoid paying tax in the UK. Alongside this negative press is misinformation, uncertainty, and a lack of knowledge about what is going on and what the government intends to do about it. What there isn’t a lack of is opinion, so allow me to add to it!
6 tips to running a successful SMS campaign
We’ve listed below 6 ways to ensure your ‘text and response’ mobile marketing campaign proves to be a success. Follow these tips and you will increase your sales without expending much time, effort or money.