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iPad, iSight, iTunes, iBored: Why the new iPad does not inspire

Like many millions around the world, I tuned in to the Apple event last night (okay, I was watching a quickly updating twitter feed) with excitement and anticipation. I’m not a big fan of Apple, and do not own any of their devices, but I have to admit that when they call a press conference, with the exception of the iPhone 5 that never was, they normally announce something that makes people sit up and say “Wow!”

A Jobs lot of Apples

Please do not try to emulate Steve Jobs!

I do not think that anyone can dispute that Steve Jobs was a visionary. He took an under-performing company and through his tenacity and vision created a brand and suite of products that many people would pay any price to own. What other companies would enjoy admired celebrities such as Stephen Fry, voluntarily singing, nay, worshipping the products that you produce? But please, do not try and be like Steve Jobs!