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Prada Branded Mobile

Do consumer brands represent the future of mobile?

It seems that in the world of the smartphone we are reaching a plateau. In the late 90s and early 2000s the trend was to make mobiles smaller and smaller, more recently the trend has been in the other direction, with manufacturers making mobiles as large as they feel you will tolerate, and this trend seems likely to be around for a while.

Apple iPad tablet

iPad, iSight, iTunes, iBored: Why the new iPad does not inspire

Like many millions around the world, I tuned in to the Apple event last night (okay, I was watching a quickly updating twitter feed) with excitement and anticipation. I’m not a big fan of Apple, and do not own any of their devices, but I have to admit that when they call a press conference, with the exception of the iPhone 5 that never was, they normally announce something that makes people sit up and say “Wow!”