In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO & Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.
The rise in text message (SMS) marketing by businesses is phenomenal, and the growth of this effective method of promotion shows no signs of stopping.
Premium rate text messages are a useful and highly convenient way of using a mobile to charge for a service or product, or to make a donation to a worthy cause. You simply send a text message with a keyword and short code and quickly receive a text response. It is the text message you receive that triggers the premium rate charge rather than the message you send.
Groupon recently announced its first set of results since going public, and the market reacted badly. Yes, revenue tripled, but where a modest profit had been expected, came a $37m loss. Is the consumer no longer attracted by a discount? Have we fallen out of love with daily offers?
The rise of the humble mobile phone is phenomenal. For most, they are never without their mobile, and when it beeps or vibrates, they check to see what it is. It is a marketers dream! We’ve all become annoyed at receiving unwanted text messages (which we very much disapprove of), but marketers are becoming more and more creative at getting their message in front of you.
There is a fair bit of confusion that arises with some people as to what a short code is, what is its purpose, and how much does it cost to text? These are quite valid questions and in the post I’ll attempt to tell you everything you need to know as a consumer about short codes.