{"id":817,"date":"2013-06-12T09:55:50","date_gmt":"2013-06-12T09:55:50","guid":{"rendered":"http:\/\/www.flinca.com\/blog\/?p=817"},"modified":"2021-03-26T12:34:28","modified_gmt":"2021-03-26T12:34:28","slug":"startup-stories-cloud-iq","status":"publish","type":"post","link":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/","title":{"rendered":"Startup Stories: cloud.IQ"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?resize=600%2C315&#038;ssl=1\" alt=\"Startup Stories: cloud.IQ\" class=\"wp-image-816\"\/><\/a><figcaption>Startup Stories: cloud.IQ<\/figcaption><\/figure><\/div>\n\n\n\n<p>In a new series of articles\u00a0I look at the stories behind the startups and see how they came to be. In this first post\u00a0we hear\u00a0from James Critchley, CEO &amp; Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City\u00a0startup aiming to make enterprise apps accessible to businesses of any size.<\/p>\n\n\n\n<p><em><strong>Over to James&#8230;<\/strong><\/em><\/p>\n\n\n\n<p>A year ago I left the relative safety and security of a job within an established, successful company and decided to create a new start-up, based in London&#8217;s Tech City.<\/p>\n\n\n\n<p>In my previous role I helped huge companies like B&amp;Q, Vauxhall and BT run multichannel campaigns, making it easier for them to communicate with their customers using SMS, email and voice. I knew small and medium sized businesses across a range of industries would also benefit from this technology. However, existing systems were too complex and expensive for SMBs who also didn\u2019t have the resources to run the systems.<\/p>\n\n\n\n<p>This is why I set up cloud.IQ last year. Our aim is to offer a simple and cost effective version of the <em>&#8216;multi-channel&#8217;<\/em> marketing systems used by the big guys to the SMB market.<\/p>\n\n\n\n<p>The first challenge was to get the funding to help me build a team that could create the product and take it to market. We were lucky enough to receive \u00a32m from Bridges Community Ventures, whose founding chair is Sir Ronnie Cohen. Bridges Ventures needed to know we had the proven technology alongside an idea that had the potential to open up a whole new market. The funders were also very interested in how our product could help charities, government departments and SMBs.<\/p>\n\n\n\n<p>For us, once we had the funding secured it felt right to move to Tech City &#8211; the vibrant heart of London&#8217;s tech scene based around Shoreditch. This has helped us recruit and retain the best tech talent in the UK, but it also means we are part of a much bigger and inspiring collective of companies all trying to disrupt established ways of doing stuff. There are now over 3,000 tech companies all within a mile of us, creating ample opportunities to network and share ideas. We were part of the recent showcase Digital Shoreditch where start-ups present their proposals to investors, other start ups and customers.<\/p>\n\n\n\n<p>A year on and it\u2019s been hugely rewarding to receive feedback from our customers on how our services are helping them create new conversations that impact positively on the business. From reducing the number of appointment <em>&#8216;no-shows&#8217;<\/em> in medical practices to helping an online fashion boutique convert more sales. I believe, we are meeting our goal of levelling the playing field for all businesses when it comes to marketing technology.<\/p>\n\n\n\n<p>Although, it&#8217;s still early days &nbsp;but at a time when the government is looking to SMB&#8217;s to help reboot the economy, what started as a simple idea is beginning to evolve and provide smaller companies with the conversion tools essential to becoming successful.<\/p>\n\n\n\n<div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/James_Critchley.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"86\" src=\"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/James_Critchley.jpg?resize=90%2C86&#038;ssl=1\" alt=\"James Critchley - CEO &amp; Founder of cloud.IQ\" class=\"wp-image-815\"\/><\/a><figcaption>James Critchley &#8211; CEO &amp; Founder of cloud.IQ<\/figcaption><\/figure><\/div>\n\n\n\n<p><em>Based in Shoreditch, cloud.IQ provide easy to use and affordable conversion tools for businesses who want to increase revenue from their online activity and accelerate their online conversions. cloud.IQ help businesses convert their web traffic in to customers. cloud.IQ have been doing it for 10 years for major blue chips around the world. In 2013 cloud.IQ launched the same platform but on a self-service model to give all businesses access to this critical technology. Register for a free audit on <a href=\"http:\/\/www.cloud-iq.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.cloud-iq.com\/<\/a>, or call 0845 498 9426 for more information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO &#038; Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.<\/p>\n","protected":false},"author":1,"featured_media":816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,7,10],"tags":[170,181,195,205,210],"class_list":["post-817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-2","category-mobile","category-startup-stories","tag-saas","tag-sms","tag-startup","tag-tech-city","tag-text-messages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startup Stories: cloud.IQ - Flinca Blog<\/title>\n<meta name=\"description\" content=\"In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO &amp; Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Stories: cloud.IQ - Flinca Blog\" \/>\n<meta property=\"og:description\" content=\"In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO &amp; Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/\" \/>\n<meta property=\"og:site_name\" content=\"Flinca Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-12T09:55:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T12:34:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Wattis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@flincauk\" \/>\n<meta name=\"twitter:site\" content=\"@flincauk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Wattis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/\"},\"author\":{\"name\":\"Philip Wattis\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#\\\/schema\\\/person\\\/387cd5483031c1f896258d25b3a51cdd\"},\"headline\":\"Startup Stories: cloud.IQ\",\"datePublished\":\"2013-06-12T09:55:50+00:00\",\"dateModified\":\"2021-03-26T12:34:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/\"},\"wordCount\":620,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.flinca.com\\\/blog\\\/wp-content\\\/uploads\\\/cloud-iq.jpg?fit=600%2C315&ssl=1\",\"keywords\":[\"SaaS\",\"sms\",\"startup\",\"tech city\",\"text messages\"],\"articleSection\":[\"Business\",\"Mobile\",\"Startup Stories\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/\",\"url\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/\",\"name\":\"Startup Stories: cloud.IQ - Flinca Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.flinca.com\\\/blog\\\/wp-content\\\/uploads\\\/cloud-iq.jpg?fit=600%2C315&ssl=1\",\"datePublished\":\"2013-06-12T09:55:50+00:00\",\"dateModified\":\"2021-03-26T12:34:28+00:00\",\"description\":\"In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO & Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.flinca.com\\\/blog\\\/wp-content\\\/uploads\\\/cloud-iq.jpg?fit=600%2C315&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.flinca.com\\\/blog\\\/wp-content\\\/uploads\\\/cloud-iq.jpg?fit=600%2C315&ssl=1\",\"width\":600,\"height\":315,\"caption\":\"Startup Stories: cloud.IQ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/startup-stories-cloud-iq\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startup Stories: cloud.IQ\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/\",\"name\":\"Flinca Blog\",\"description\":\"A Brummie Talks Tech Startups\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#organization\",\"name\":\"Flinca Ltd\",\"url\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.flinca.com\\\/blog\\\/wp-content\\\/uploads\\\/fstar-e1616687729648.jpg?fit=64%2C64&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.flinca.com\\\/blog\\\/wp-content\\\/uploads\\\/fstar-e1616687729648.jpg?fit=64%2C64&ssl=1\",\"width\":64,\"height\":64,\"caption\":\"Flinca Ltd\"},\"image\":{\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/flincauk\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/#\\\/schema\\\/person\\\/387cd5483031c1f896258d25b3a51cdd\",\"name\":\"Philip Wattis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bc056e5ab24cce1e197c038e341d25732daad60ea22b4c1359d4983a309e8bd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bc056e5ab24cce1e197c038e341d25732daad60ea22b4c1359d4983a309e8bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8bc056e5ab24cce1e197c038e341d25732daad60ea22b4c1359d4983a309e8bd?s=96&d=mm&r=g\",\"caption\":\"Philip Wattis\"},\"sameAs\":[\"https:\\\/\\\/www.flinca.com\\\/blog\"],\"url\":\"https:\\\/\\\/www.flinca.com\\\/blog\\\/author\\\/philw123\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Startup Stories: cloud.IQ - Flinca Blog","description":"In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO & Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/","og_locale":"en_GB","og_type":"article","og_title":"Startup Stories: cloud.IQ - Flinca Blog","og_description":"In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO & Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.","og_url":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/","og_site_name":"Flinca Blog","article_published_time":"2013-06-12T09:55:50+00:00","article_modified_time":"2021-03-26T12:34:28+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/i1.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1","type":"image\/jpeg"}],"author":"Philip Wattis","twitter_card":"summary_large_image","twitter_creator":"@flincauk","twitter_site":"@flincauk","twitter_misc":{"Written by":"Philip Wattis","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#article","isPartOf":{"@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/"},"author":{"name":"Philip Wattis","@id":"https:\/\/www.flinca.com\/blog\/#\/schema\/person\/387cd5483031c1f896258d25b3a51cdd"},"headline":"Startup Stories: cloud.IQ","datePublished":"2013-06-12T09:55:50+00:00","dateModified":"2021-03-26T12:34:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/"},"wordCount":620,"commentCount":1,"publisher":{"@id":"https:\/\/www.flinca.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1","keywords":["SaaS","sms","startup","tech city","text messages"],"articleSection":["Business","Mobile","Startup Stories"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/","url":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/","name":"Startup Stories: cloud.IQ - Flinca Blog","isPartOf":{"@id":"https:\/\/www.flinca.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#primaryimage"},"image":{"@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1","datePublished":"2013-06-12T09:55:50+00:00","dateModified":"2021-03-26T12:34:28+00:00","description":"In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO & Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.","breadcrumb":{"@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#primaryimage","url":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1","width":600,"height":315,"caption":"Startup Stories: cloud.IQ"},{"@type":"BreadcrumbList","@id":"https:\/\/www.flinca.com\/blog\/startup-stories-cloud-iq\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.flinca.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Startup Stories: cloud.IQ"}]},{"@type":"WebSite","@id":"https:\/\/www.flinca.com\/blog\/#website","url":"https:\/\/www.flinca.com\/blog\/","name":"Flinca Blog","description":"A Brummie Talks Tech Startups","publisher":{"@id":"https:\/\/www.flinca.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.flinca.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.flinca.com\/blog\/#organization","name":"Flinca Ltd","url":"https:\/\/www.flinca.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.flinca.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/fstar-e1616687729648.jpg?fit=64%2C64&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/fstar-e1616687729648.jpg?fit=64%2C64&ssl=1","width":64,"height":64,"caption":"Flinca Ltd"},"image":{"@id":"https:\/\/www.flinca.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/flincauk"]},{"@type":"Person","@id":"https:\/\/www.flinca.com\/blog\/#\/schema\/person\/387cd5483031c1f896258d25b3a51cdd","name":"Philip Wattis","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/8bc056e5ab24cce1e197c038e341d25732daad60ea22b4c1359d4983a309e8bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8bc056e5ab24cce1e197c038e341d25732daad60ea22b4c1359d4983a309e8bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8bc056e5ab24cce1e197c038e341d25732daad60ea22b4c1359d4983a309e8bd?s=96&d=mm&r=g","caption":"Philip Wattis"},"sameAs":["https:\/\/www.flinca.com\/blog"],"url":"https:\/\/www.flinca.com\/blog\/author\/philw123\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cloud-iq.jpg?fit=600%2C315&ssl=1","jetpack-related-posts":[{"id":801,"url":"https:\/\/www.flinca.com\/blog\/lean-startups-minimum-viable-products-what-does-it-all-mean\/","url_meta":{"origin":817,"position":0},"title":"Lean Startups &#038; Minimum Viable Products &#8211; What does it all mean?","author":"Philip Wattis","date":"30 May 2013","format":false,"excerpt":"If you are relatively new to 'startup land' you'll likely be hearing many terms that sound alien to you. Two you'll hear over and over are Lean Startups or Lean Methodology and Minimum Viable Product or simply MVP - and for good reason.","rel":"","context":"In &quot;Business&quot;","block_context":{"text":"Business","link":"https:\/\/www.flinca.com\/blog\/category\/business-2\/"},"img":{"alt_text":"The Lean Startup","src":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lean_startup.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lean_startup.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lean_startup.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1020,"url":"https:\/\/www.flinca.com\/blog\/the-lean-startup-myth\/","url_meta":{"origin":817,"position":1},"title":"The Lean Startup Myth","author":"Philip Wattis","date":"19 April 2016","format":false,"excerpt":"The Lean Startup is a legendary book in technology startup circles and not without good reason. The methods discussed by its author, Eric Ries have created a blueprint that many budding entrepreneurs make avid use of in their quest for success. Indeed, many refer to it as THE Startup Bible.\u2026","rel":"","context":"In &quot;Strategy&quot;","block_context":{"text":"Strategy","link":"https:\/\/www.flinca.com\/blog\/category\/business-2\/strategy\/"},"img":{"alt_text":"The Lean Startup - Eric Ries","src":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/TheLeanStartup.jpg?fit=1024%2C576&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/TheLeanStartup.jpg?fit=1024%2C576&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/TheLeanStartup.jpg?fit=1024%2C576&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/TheLeanStartup.jpg?fit=1024%2C576&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1180,"url":"https:\/\/www.flinca.com\/blog\/why-the-rockstar-developer-will-kill-your-startup\/","url_meta":{"origin":817,"position":2},"title":"Why the Rockstar developer will kill your startup","author":"Philip Wattis","date":"7 March 2017","format":false,"excerpt":"Everywhere you look, a startup (or, in many instances, a man with half-a-plan) is seeking a 'Rockstar' developer or 'Ninja' to help take their fledgling idea and make it happen. Of course, they can't pay you in cash, but they will offer a generous equity deal and you'll proudly wear\u2026","rel":"","context":"In &quot;Cofounders&quot;","block_context":{"text":"Cofounders","link":"https:\/\/www.flinca.com\/blog\/category\/cofounders\/"},"img":{"alt_text":"I'm a Rockstar!","src":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/rockstar2.jpg?fit=1024%2C512&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/rockstar2.jpg?fit=1024%2C512&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/rockstar2.jpg?fit=1024%2C512&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/rockstar2.jpg?fit=1024%2C512&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1225,"url":"https:\/\/www.flinca.com\/blog\/7-reasons-your-startup-cannot-secure-a-cto\/","url_meta":{"origin":817,"position":3},"title":"7 reasons your startup cannot secure a CTO","author":"Philip Wattis","date":"22 March 2017","format":false,"excerpt":"There are two questions I am asked by new startup founders far more frequently than anything else. The first is 'How can I raise funds to finance my product build?' and the second, 'Where can I find a CTO to help build my product?'","rel":"","context":"In &quot;Cofounders&quot;","block_context":{"text":"Cofounders","link":"https:\/\/www.flinca.com\/blog\/category\/cofounders\/"},"img":{"alt_text":"Searching the Galaxy for a CTO","src":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cto_search.jpg?fit=1200%2C601&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cto_search.jpg?fit=1200%2C601&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cto_search.jpg?fit=1200%2C601&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cto_search.jpg?fit=1200%2C601&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cto_search.jpg?fit=1200%2C601&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1101,"url":"https:\/\/www.flinca.com\/blog\/is-your-idea-defensible\/","url_meta":{"origin":817,"position":4},"title":"Is your idea defensible?","author":"Philip Wattis","date":"28 July 2016","format":false,"excerpt":"A question any startup founder should ask themselves at the earliest opportunity is whether their idea is defensible. Put simply, this means how protected is your business (or proposed business) from competition?","rel":"","context":"In &quot;Strategy&quot;","block_context":{"text":"Strategy","link":"https:\/\/www.flinca.com\/blog\/category\/business-2\/strategy\/"},"img":{"alt_text":"Can you defend it?","src":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cannon.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cannon.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cannon.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/cannon.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1049,"url":"https:\/\/www.flinca.com\/blog\/starting-without-a-cto-the-no-code-mvp\/","url_meta":{"origin":817,"position":5},"title":"Starting without a CTO &#8211; The no-code MVP","author":"Philip Wattis","date":"4 May 2016","format":false,"excerpt":"If you've ever had a smart tech idea and the only thing holding you back was a failure to find someone who shared your vision and build the product, then you are not alone.","rel":"","context":"In &quot;Strategy&quot;","block_context":{"text":"Strategy","link":"https:\/\/www.flinca.com\/blog\/category\/business-2\/strategy\/"},"img":{"alt_text":"Do you need any code?","src":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lines_of_code.jpg?fit=1024%2C684&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lines_of_code.jpg?fit=1024%2C684&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lines_of_code.jpg?fit=1024%2C684&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.flinca.com\/blog\/wp-content\/uploads\/lines_of_code.jpg?fit=1024%2C684&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/posts\/817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/comments?post=817"}],"version-history":[{"count":1,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/posts\/817\/revisions"}],"predecessor-version":[{"id":1300,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/posts\/817\/revisions\/1300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/media\/816"}],"wp:attachment":[{"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/media?parent=817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/categories?post=817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flinca.com\/blog\/wp-json\/wp\/v2\/tags?post=817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}