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Philip Wattis

Short Code Tariffs

A consumer guide to short codes and text costs

There is a fair bit of confusion that arises with some people as to what a short code is, what is its purpose, and how much does it cost to text? These are quite valid questions and in the post I’ll attempt to tell you everything you need to know as a consumer about short codes.

Anonymity Online

Anonymity: How O2 was giving out your mobile number online

Last week many people were alarmed and outraged to find out that under certain circumstances, if you browsed the web with your mobile, the website owners could discover your telephone number! This is both shocking and unexpected, we don’t believe anyone expected this to happen, least of all the mobile operator at the centre of this drama, O2.

Using Text Message Campaigns at a Busy Exhibition

Increase sales with text message advertising at exhibitions

Exhibitions are fantastic industry-oriented opportunities for businesses to raise their profile in front of interested parties, or better still, sell merchandise. Many businesses will hire a stand at an exhibition and use it to offer merchandise to a captive audience, often tempting them into a purchase by use of ‘show deals’, only available at the event.

Broken iPhone

SMS is dead! Long live the text message!

It seems every few months a new report or article is published proclaiming that text messaging (SMS) is dead. This is usually accompanied with a review or some blatant advertising for the latest and greatest Instant Messaging (IM) mobile application, iMessage being one of the more recent phenomena from 2011.

A Jobs lot of Apples

Please do not try to emulate Steve Jobs!

I do not think that anyone can dispute that Steve Jobs was a visionary. He took an under-performing company and through his tenacity and vision created a brand and suite of products that many people would pay any price to own. What other companies would enjoy admired celebrities such as Stephen Fry, voluntarily singing, nay, worshipping the products that you produce? But please, do not try and be like Steve Jobs!

Text Messaging SMS Flip Phone

6 tips to running a successful SMS campaign

We’ve listed below 6 ways to ensure your ‘text and response’ mobile marketing campaign proves to be a success. Follow these tips and you will increase your sales without expending much time, effort or money.

Touch Me! - NFC (Near Field Communication)

NFC – The next big thing in mobile that you need to know

The technology that drives NFC has been around for a while now. You’ll have no doubt been into retail stores that have scanners on the door and all the merchandise has a little electronic device attached – that is essential NFC technology at work. So why is this important to you and what does it have to do with your mobile telephone?

Broken Links

6 ways to get your Linkedin account suspended

Linkedin is a great networking tool, and many are utilising its power to manage communications with their contacts. I make extensive use of Linkedin and was dismayed last year to have managed to have my account suspended – and I’m a paying customer!

Car Forecourt

How car dealers can use text messaging to reduce costs

Mobile marketing campaigns do not always take the form of bulk messaging, where you have a database of mobile numbers that you broadcast a message to in the hope that you receive a response. An inbound SMS campaign such as tellmeTXT can tap the power of consumers and their mobiles by offering an informative and unobtrusive service to your potential customers, while at the same time reducing your own costs.