A consumer guide to short codes and text costs
There is a fair bit of confusion that arises with some people as to what a short code is, what is its purpose, and how… Read More »A consumer guide to short codes and text costs
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Philip Wattis
Anonymity: How O2 was giving out your mobile number online
Last week many people were alarmed and outraged to find out that under certain circumstances, if you browsed the web with your mobile, the website… Read More »Anonymity: How O2 was giving out your mobile number online
Increase sales with text message advertising at exhibitions
Exhibitions are fantastic industry-oriented opportunities for businesses to raise their profile in front of interested parties, or better still, sell merchandise. Many businesses will hire a stand… Read More »Increase sales with text message advertising at exhibitions
SMS is dead! Long live the text message!
It seems every few months a new report or article is published proclaiming that text messaging (SMS) is dead. This is usually accompanied with a… Read More »SMS is dead! Long live the text message!
Please do not try to emulate Steve Jobs!
I do not think that anyone can dispute that Steve Jobs was a visionary. He took an under-performing company and through his tenacity and vision… Read More »Please do not try to emulate Steve Jobs!
6 tips to running a successful SMS campaign
We’ve listed below 6 ways to ensure your ‘text and response’ mobile marketing campaign proves to be a success. Follow these tips and you will increase… Read More »6 tips to running a successful SMS campaign
NFC – The next big thing in mobile that you need to know
The technology that drives NFC has been around for a while now. You’ll have no doubt been into retail stores that have scanners on the… Read More »NFC – The next big thing in mobile that you need to know
6 ways to get your Linkedin account suspended
Linkedin is a great networking tool, and many are utilising its power to manage communications with their contacts. I make extensive use of Linkedin and… Read More »6 ways to get your Linkedin account suspended
How car dealers can use text messaging to reduce costs
Mobile marketing campaigns do not always take the form of bulk messaging, where you have a database of mobile numbers that you broadcast a message… Read More »How car dealers can use text messaging to reduce costs
Are HTC losing the Android battle?
As Taiwanese smartphone manufacturer HTC announce quarterly profits to be down 25% on the same period last year, are they losing the mobile battle?