I’ve been aware of NFC for sometime and back in January we published a consumer guide to NFC centred around how I believe it will be the next big thing in mobile. At the weekend I mentored at Launch48 in Birmingham and one of the participants showed me what he was doing with NFC, and all I could say was “Wow!”
It seems that in the world of the smartphone we are reaching a plateau. In the late 90s and early 2000s the trend was to make mobiles smaller and smaller, more recently the trend has been in the other direction, with manufacturers making mobiles as large as they feel you will tolerate, and this trend seems likely to be around for a while.
Like many millions around the world, I tuned in to the Apple event last night (okay, I was watching a quickly updating twitter feed) with excitement and anticipation. I’m not a big fan of Apple, and do not own any of their devices, but I have to admit that when they call a press conference, with the exception of the iPhone 5 that never was, they normally announce something that makes people sit up and say “Wow!”
Well, maybe! We blogged a few weeks ago about the issues facing workers who are forced to use two mobiles, one for work and one personal, and the ‘bring a device to work’ trend of using your personal mobile for work related tasks and why that is a bad idea. We suggested a solution and it seems like someone, namely O2 may have been listening.
Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather inbound SMS marketing, where you publish a keyword and a short code, combined with a compelling reason for your potential customer to send your business a text message.
It seems unlikely to think that some of the more popular mobile apps would be taking personal and private data from your mobile and storing it on their own servers for whatever purpose they deem appropriate, but it appears that this is exactly what has been happening without either your permission or your knowledge.
Over the years it has become increasingly more common to have two mobile phones, your own personal one, and one issued by your place of work. With the trend in increased phone sizes and some smartphones now having screens in excess of 4.5″, walking around with two ‘bricks’ can be far from desirable.
I’ve had the Linkedin app installed on my BlackBerry for some time now, as I make extensive use of the social network for business. It has to be said though, considering that Blackberry has always been considered as ‘the phone of choice’ for business use, the Linkedin app is truly awful, and is a pale imitation of its iPhone and Android counterparts.