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Prada Branded Mobile

Do consumer brands represent the future of mobile?

It seems that in the world of the smartphone we are reaching a plateau. In the late 90s and early 2000s the trend was to make mobiles smaller and smaller, more recently the trend has been in the other direction, with manufacturers making mobiles as large as they feel you will tolerate, and this trend seems likely to be around for a while.

BlackBerry Smartphone Closeup

5 ways an inbound SMS keyword campaign beats other methods

Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather inbound SMS marketing, where you publish a keyword and a short code, combined with a compelling reason for your potential customer to send your business a text message.

We Are Cheaper

Groupon stumbles, do we no longer enjoy an offer?

Groupon recently announced its first set of results since going public, and the market reacted badly. Yes, revenue tripled, but where a modest profit had been expected, came a $37m loss. Is the consumer no longer attracted by a discount? Have we fallen out of love with daily offers?

Text Messaging SMS Flip Phone

Is your mobile screen big enough for more adverts?

The rise of the humble mobile phone is phenomenal. For most, they are never without their mobile, and when it beeps or vibrates, they check to see what it is. It is a marketers dream! We’ve all become annoyed at receiving unwanted text messages (which we very much disapprove of), but marketers are becoming more and more creative at getting their message in front of you.