The rise in text message (SMS) marketing by businesses is phenomenal, and the growth of this effective method of promotion shows no signs of stopping.
I’ve been aware of NFC for sometime and back in January we published a consumer guide to NFC centred around how I believe it will be the next big thing in mobile. At the weekend I mentored at Launch48 in Birmingham and one of the participants showed me what he was doing with NFC, and all I could say was “Wow!”
It seems that in the world of the smartphone we are reaching a plateau. In the late 90s and early 2000s the trend was to make mobiles smaller and smaller, more recently the trend has been in the other direction, with manufacturers making mobiles as large as they feel you will tolerate, and this trend seems likely to be around for a while.
Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather inbound SMS marketing, where you publish a keyword and a short code, combined with a compelling reason for your potential customer to send your business a text message.
It seems every few months a new report or article is published proclaiming that text messaging (SMS) is dead. This is usually accompanied with a review or some blatant advertising for the latest and greatest Instant Messaging (IM) mobile application, iMessage being one of the more recent phenomena from 2011.
Mobile marketing campaigns do not always take the form of bulk messaging, where you have a database of mobile numbers that you broadcast a message to in the hope that you receive a response. An inbound SMS campaign such as tellmeTXT can tap the power of consumers and their mobiles by offering an informative and unobtrusive service to your potential customers, while at the same time reducing your own costs.