7 mistakes to avoid with your text message marketing
The rise in text message (SMS) marketing by businesses is phenomenal, and the growth of this effective method of promotion shows no signs of stopping.
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Be aware of typosquatting premium rate text scams
Premium rate text messages are a useful and highly convenient way of using a mobile to charge for a service or product, or to make a donation to a worthy cause. You simply send a text message with a keyword and short code and quickly receive a text response. It is the text message you receive that triggers the premium rate charge rather than the message you send.
5 ways an inbound SMS keyword campaign beats other methods
Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather inbound SMS marketing, where you publish a keyword and a short code, combined with a compelling reason for your potential customer to send your business a text message.
A consumer guide to short codes and text costs
There is a fair bit of confusion that arises with some people as to what a short code is, what is its purpose, and how much does it cost to text? These are quite valid questions and in the post I’ll attempt to tell you everything you need to know as a consumer about short codes.
6 tips to running a successful SMS campaign
We’ve listed below 6 ways to ensure your ‘text and response’ mobile marketing campaign proves to be a success. Follow these tips and you will increase your sales without expending much time, effort or money.