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Startup Stories: cloud.IQ

Startup Stories: cloud.IQ

In a new series of articles I look at the stories behind the startups and see how they came to be. In this first post we hear from James Critchley, CEO & Founder of cloud. IQ to find out why he left behind a secure career to found a Tech City startup aiming to make enterprise apps accessible to businesses of any size.

Typo - San Fransisco

Be aware of typosquatting premium rate text scams

Premium rate text messages are a useful and highly convenient way of using a mobile to charge for a service or product, or to make a donation to a worthy cause. You simply send a text message with a keyword and short code and quickly receive a text response. It is the text message you receive that triggers the premium rate charge rather than the message you send.

BlackBerry Smartphone Closeup

5 ways an inbound SMS keyword campaign beats other methods

Text message mobile marketing for business is still the most effective way for an organisation can use mobile advertising to promote their business. We are not talking about bulk messaging, but rather inbound SMS marketing, where you publish a keyword and a short code, combined with a compelling reason for your potential customer to send your business a text message.

Using Text Message Campaigns at a Busy Exhibition

Increase sales with text message advertising at exhibitions

Exhibitions are fantastic industry-oriented opportunities for businesses to raise their profile in front of interested parties, or better still, sell merchandise. Many businesses will hire a stand at an exhibition and use it to offer merchandise to a captive audience, often tempting them into a purchase by use of ‘show deals’, only available at the event.

Broken iPhone

SMS is dead! Long live the text message!

It seems every few months a new report or article is published proclaiming that text messaging (SMS) is dead. This is usually accompanied with a review or some blatant advertising for the latest and greatest Instant Messaging (IM) mobile application, iMessage being one of the more recent phenomena from 2011.

Text Messaging SMS Flip Phone

6 tips to running a successful SMS campaign

We’ve listed below 6 ways to ensure your ‘text and response’ mobile marketing campaign proves to be a success. Follow these tips and you will increase your sales without expending much time, effort or money.

Car Forecourt

How car dealers can use text messaging to reduce costs

Mobile marketing campaigns do not always take the form of bulk messaging, where you have a database of mobile numbers that you broadcast a message to in the hope that you receive a response. An inbound SMS campaign such as tellmeTXT can tap the power of consumers and their mobiles by offering an informative and unobtrusive service to your potential customers, while at the same time reducing your own costs.